A DAWN OF GLAMOUR : INDIAN CINEMA An electrifying phenomenon, GLAMOUR, sheer magic, blossomed in the Indian Film Industry in early 70’s, an era with elegance, style and subtlety with a genuine eternal appeal, paved the way for today’s fashion trends. If we evaluate 70’s-80's period and current times, the comparison regarding glamour is apparent as earlier times, it symbolized modern formidable fashion trends with modesty, leading to popular cultural evolution which was appreciated without any exaggerated support from media, we fondly reminisce, pursue and preserve even now. In Hollywood, fashionable Audrey Hepburn made waves with capri pants, skinny jeans and different dresses in her typical iconic style, her glamourous moments are immortal. Though Hollywood had celebrity fashion brands; Christian Dior, Coco Chanel, Givenchy, Pierre Cardin and many others, established decades back, their classy trends still exist today. But in India